This week I found myself tackling a long-overdue job of setting up and sorting myriad social media accounts for the Dorothy documentary I've been working on. OMG it's awful. I both love it and hate it - but the part I dislike most is that I seem to have tunnel vision about the whole thing. Once I started setting up Tumblr, Twitter, Instagram, Hootsuite and Facebook, it's like a whole Sim City world that you can't just walk away from but have to continually tweak and manage and breathe life into. It's exhaustilerating.
So that's the struggle this week. Is this social media thing a distraction from the actual work of logging, editing, crafting, watching footage, making stuff? Or is it a legit thing I actually need to keep doing as a producer for this indie film? Again, hate it or love it, it's how you get the news out into the world when you don't have a network backing you. Probably something you have to do even if you do have a network - who am I kidding? Do you really think the busy communications people at any of the major networks have half the social savvy as I do, or the commitment to the story? Nope. So it's all on me.
But this is a very real struggle people! I'm working on focusing on my art. Doing the stuff. The work. The shitty, grinding, annoying, back-destroying things on my computer and laptop that simply have to get done in order for a piece of craftsmanship to emerge in the world. But the more time I spend on Twit-Insta-FB-Tum-Hoots and all the rest is time away from the actual work.
If I'm honest, the social media stuff is easier for me than the work. That's why I've delayed logging footage from 2013 until now.. It's just hard work. Social media is a mind-sucking sort of endeavour that I can use my monkey brain on and watch television at the same time. I can get sucked into the vortex of online existence and still feel like "i'm doing something," whereas the actual work doesn't let you lie about production like that. Either you have a beautiful sequence at the end of 5 hours, or you have pieces of things because you distracted yourself with a bunch of busywork crap. The work doesn't let you lie. Social media is pretend work.
So, in the interest of keeping it real, I'll just say that I love it and hate it. I know it's necessary. I have to keep getting the word out there about this remarkable boat and her incredible survival story, and the only way seems to be with a decent social media platform. But I'll use this blog to stay accountable about how much actual work I get done, too. You will be my witness.
Am I an artist or still playing at being one?